The Wall Street Journal | By: Dan Gallagher | October 03, 2017:

Software giant has some natural advantages in VR, though marketing risks confusion.

Don’t feel bad if you failed to notice. Starting with a consumer electronics trade show in Berlin last month and continuing through an event in San Francisco on Tuesday, Microsoft has touted new Windows-compatible VR headsets from its PC-making partners like Samsung , Dell, Lenovo and HP .

The company also has formed a partnership with Steam, the most dominant platform in PC-based gaming that already sells hundreds of VR games and related content.

But Microsoft studiously avoids the term virtual reality.

The company’s preferred designation—”mixed reality”—is intended to convey its belief that the respective formats of VR and its close cousin known as augmented reality will one day blend together.

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