Reuters | By: Stephen Nellis | August 29, 2017:
SAN FRANCISCO (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Wednesday unveiled tools to make augmented reality apps for mobile devices using the Android operating system, setting up its latest showdown with Apple Inc’s (AAPL.O) iPhone over next-generation smartphone features.
Phone-based augmented reality (AR), in which digital objects are superimposed onto the real world on screen, got a huge boost from the popularity of the Pokémon Go game. The game, launched in the United States in July last year, sent players into city streets, offices, parks and restaurants to search for colorful animated characters.
Analysts expected the game to make $3 billion for Apple over two years as gamers buy “PokéCoins” from its app store.
To read full article – please click here
