The Wall Street Journal | By: Jack Nicas | June 23, 2017 | 3:45 p.m. ET:
Tech giant says move is to bring free Gmail service in line with corporate offering.
Google said its computers will soon stop reading the emails of its Gmail users to personalize their ads, a move that addresses a longstanding privacy concern about a product that is central to its growing corporate-services business.
The core unit of Alphabet Inc. has mined users’ emails for personal data to serve them more relevant ads since it launched Gmail in 2004, which almost immediately sparked privacy concerns.
On Friday, the company said it would stop the practice later this year to align its free Gmail service with its corporate offering. Corporate Gmail already doesn’t mine emails for information, but Google’s business model of collecting user data generally has added to concerns about privacy that complicate its effort to sell more technology to corporations.
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